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Writing Tips for Small Businesses
TweetThe need for written content on the web and across marketing channels has placed added demands on small business owners. Aside from website copy, there is the matter of blogs, social media...
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Digital Marketing in 2013
Tweet As 2013 draws to a close, the Internet is awash with year-in-review blog posts. It may seem as though bloggers and columnists everywhere are getting a pass on creating original content, and...
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Impact of Reviews on Non-Branded Search
Shhhhh….. don’t tell anyone but we are running a test and you may be one of the test subjects. A few months ago, David Mihm asked me why a customer would ever terminate their service with Customer...
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Google Redesign
TweetNotice something different about Google but can’t quite put your finger on it? Don’t worry, you’re not losing it. Google redesigned their search engine results pages, and while some of the...
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Local Business NAP Management
I don’t often pitch another company’s product but this is a good exception. If you are in charge of managing the online presence of a local business, it is hard to imagine why you would not buy the new...
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Local University Seminar: My Takeaways
Last week, Local University, a comprehensive seminar on local marketing, came to Silicon Valley, and the Customer Lobby member services team took the opportunity to learn from the best of the best....
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Local Business Survival in Age of Marketplaces
There is a new threat on the horizon for local businesses: online marketplaces for local services. Online Marketplace for Local Services These new marketplaces are similar to the online marketplaces...
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Reading on the Web: The Exception to the Rule
Tweet From neuroscientists to UX designers, the consensus is clear: No one reads on the web. In fact, according to Tony Haile of Chartbeat, a web analytics software, 55% of web traffic “bounces”...
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Innovator’s Dilemma
In 1997, Clayton Christensen wrote a book that coined the term “innovator’s dilemma”. In his book, he described how industry-leading companies eventually fall behind by putting too much emphasis on...
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How to Exceed Mobile Readiness to Mobile Superiority
Tweet Google’s algorithm update intended to reward “mobile-ready” sites is right around the corner and we’ve covered how to ensure that your site doesn’t get penalized for not catching up. If you’re...
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Easy Website Tweaks To Capture More Leads
Tweet One of my biggest roles as an account manager at Customer Lobby is making sure our clients get as many new customers as possible with their online representation. If you have a website for your...
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One Size Does Not Fit All: Choose Marketing That Fits You
Tweet Both luckily and unfortunately for small business owners, there are a lot of options for going about local marketing. The upside is that you can find almost any product or strategy to fit your...
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Marketing: the queen of mixed messages
Email. Direct Mail. Physical Ads. Facebook Ads. Pay per click…. You get the idea. Making marketing decisions in today’s world is overwhelming. The choices seem endless. And while trial and error has a...
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The Four Phases of the Consumer Decision Journey
The Consumer Decision Journey Your marketing efforts should start with a basic understanding of how customers shop. You can then target important phases to influence a customer’s purchasing decisions....
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Storytelling Tips for a Better Brand Story
“Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred…For a truly effective social campaign, a...
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Is Your Data Secure? (Checklist)
Trusting 3rd-party vendors with company and customer information always feels risky. However, if you know what to ask, and how to determine what makes data confidential, you can feel secure when...
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Meet our Director of Technical Support: Ryan
I recently sat down with our Director of Technical Support and asked him a few questions about Customer Lobby. Here are his answers: What brought you to Customer Lobby? The perfect intersection of...
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